Salesforce made a very interesting decision in Sep 2022. They took their “gold standard” certification, called the Salesforce Certified Administrator, and slightly cannibalized it by introducing a new, entry-level certification, called the Salesforce Certified Associate. This post provides a variety of resources to prepare for and pass the exam to…

an unlock for creative problem-solving — Elon Musk describes the approach as “boiling things down to the most fundamental truths, and then reasoning up from there”. Here is a brief conversation, applied to the electric car industry and battery technology. As a follow-up, the explainer video below…

all organizations need to excel in Customer Success, and some (but not all) should make Customer Intimacy their competitive differentiator At the heart of the Salesforce.com value proposition is Customer Success. For years, their tagline of “your success is our success” was repeated in every one of their webinars, events…

whether you are in Sales, Operations, or HR, the advantages of learning the industry-leading CRM platform are clear Over the last 20 years, Salesforce.com has grown from a scrappy startup founded in an apartment, to an industry disruptor and category captain. …

equipping and activating a growth mindset and commensurate level of risk-taking to achieve breakthroughs Building a business from the ground up is no small feat. In fact, it can feel incredibly daunting. But when you are passionate about an idea coming to fruition, you will stop at nothing to see…

fostering creativity and expanding the scope and scale of jobs to be done via low-code development and integration

choosing the best option and improving over time using Collaborative Decision Optimization Providing insights and best practices regarding topics including: Behavioral & Decision Science — why and how we make important decisions, based on incentives, biases, and mental models Efficient Consumer Response & Efficient Assortment — what is the right number and mix of choices for a buyer to have? the answer is definitely not “more”…

driving recurring revenue by ensuring customer success via Customer Relationship Management Customer Success & Customer Intimacy — all organizations need to excel in Customer Success, and some (but not all) should make Customer Intimacy their competitive differentiator Customer Relationship Management (CRM) — whether your organization uses the industry-leading Salesforce.com suite or another solution, the power of a cloud SaaS platform with mobile, social, and AI-enabled capabilities is a key differentiator in every industry and geography

Active Integrity is fundamental to retaining the best talent and achieving the highest performance while mitigating crisis and compliance.